Zibrant signs with ABC Connection

Zibrant, one of the UK's leading Event and Conference Booking Agents, has contracted with the ABC Connection to facilitate the maintenance of hotel and venue data used within their systems, including meetings information, images, virtual tours and floor plans.

Zibrant is well recognised within the UK as a global provider of end-to-end event services offering a total solution for corporate buyers. The group includes IBR, ILLICO, McGARVEY RUSSELL and MRM. IBR acquired McGARVEY RUSSELL and MRM in 2004 and the four companies were brought under the Zibrant masterbrand in 2005. Recent awards for business and technology over the past 6 months is evidence of Zibrant’s excellence in delivering solutions for corporate buyers.

ABC Connection’s chairman Martin Coleman said “We are delighted to be partnering with Zibrant. They were attracted by our ability to deliver an effective solution to the issues surrounding collection and display of accurate and detailed information at property level. Clients and Consultants are demanding a much deeper and broader range of content and this agreement allows Zibrant to expand the range and visual display of information they hold on meetings space and accommodation already in its database.”

Commenting on the agreement, Chris Madge MD of Zibrant said “Accurate information is the lifeblood of our operation and we felt that the ABC solution alleviated many issues surrounding the collation and accuracy of property information. Previously data maintenance involved substantial time both for our own and venue’s staff in updating our database. The adoption of ABC, which is fast becoming the industry standard, will enable us to deliver consistent, up to date, and high quality content on hotel and venue groups to our staff and clients, ABC are currently in the process of executing a training programme with all our consultants in order for them to maximise the use of content supplied by ABC.”

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