Zibrant sign enhanced agreement with ABC Connection

Zibrant, the local to global hotel booking agency has enhanced its relationship with ABC Connection.

Helen McCabe, Global Operations Director, Zibrant said "we have worked with ABC Connection to scope and develop User Defined Content that will meet the specific needs of Zibrant and its clients.

There are two distinct and separate processes; Proposal-XML and Agent and Client-Facing displays".

Continues McCabe, "Proposal-XML is a dynamic link that delivers hotel and venue; images, text, unique sales points (USPs) and facility information directly into our final client proposal. This enables the shortlisted venues to present their properties in the best possible light to our clients and time of decision. The Agent and Client-Facing displays is the highly detailed content that enables our staff and clients to make a better, informed choice of venues to select.

The major benefit to our hotel and venue partners is that they can review and update their images, descriptions and USPs at any time and make them relevant to the needs of Zibrant and its clients".

Martin Coleman, Chairman, ABC Connection said "Zibrant are very client-focused you just need to see the new business wins and the level of client retention to appreciate this. They are taking their technology to a new level, globally, and understand and embrace the benefits of collaboration in this rapidly changing environment".

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