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As well as delivering global RfPs for transient business the agreement supports the recently launched Utell Groups & Events service aimed at securing Groups and MICE business for member hotels. Offering a level of personalised service that requires less administration time and complexity for the booking agent and meeting planner, the Groups & Events service will help Utell members maximize revenue opportunities for group bookings.
Targeting a worldwide audience of corporate and leisure customers, Utell Groups & Events enables users to request support by completing an online inquiry form which will be received by Utell's global call centres, or by calling or emailing the dedicated regional reservations teams.
Launched in English, the service will become available in German, Brazilian Portuguese, Spanish, French and Italian on www.utellagent.com, with dedicated language support available globally.
Elaine Kennedy, vice president, global demand sales, Utell Hotels & Resorts said: "Whilst group bookings present a substantial revenue opportunity for Utell member hotels, it has historically been very difficult to make group bookings on the global distribution systems".
Continued Kennedy, "we were truly impressed by the high-level of functionality and the overall flexibility provided by ABC Connection".
The Groups & Events service will be launched with three variations:
By delivering a personalised, international service, we provide the essential human touch required to deal with complex group booking requests in multiple languages. This is another extension of Utell's commitment to matching supply and demand with a diverse portfolio of thousands of properties worldwide, catering to both business and leisure audiences."
Martin Coleman, Chairman & Publisher, ABC Connection said, "both Utell and ABC Connection are in a perfect position with the contacts, structure and tools to drive high-value groups and events business to Utell member hotels". Said Coleman, "we will be working closely with Utell to develop our established, preferred global relationships with major international travel management companies, hotel booking agents and travel agencies".