Sundial Group signs with ABC Connection

Sundial Group, one of the UK’s leading independent venue and events groups, has signed a deal with the online publishing company ABC Connection, to distribute conference and venue information to its target agency and corporate markets.

Sundial operates four conference centres across the UK, all with high quality onsite accommodation and leisure facilities. Their philosophy for excellence extends throughout the business and their standards are uncompromising.

Commenting on the agreement Joanna Chudley, Sales & Marketing Director, said  “We have been impressed with ABC Connection from the outset. When you combine the power of low cost online distribution with the promotional and e-mail marketing tools available with ABC, it really is a very effective sales and marketing system. Of particular interest to Sundial was the ability to use the ABC system to improve the content of our own website.”

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