Choice Hotels Europe signs with ABCConnection

Choice Hotels Europe has signed all of its owned and managed hotels in the UK with the on-line publishing company, The ABC Connection.

 

James Pogson, Director of Distribution, Choice Hotels Europe, commenting on the agreement said:

 

 “After reviewing a number of potential online distribution partners, we have selected The ABC Connection as the most complete solution to meet our requirements. ABC provides us with a broad range of online marketing and distribution services which we will use to develop our presence with key target markets.”

 

“In addition to distributing our hotel and venue content to the external agency, corporate and leisure markets, The ABC Connection will be working with us to develop our own comprehensive online Venue Guide for the meetings and conference market. We anticipate all of our franchised hotels in the UK will be subscribed to ABC over the coming months.”

 

As part of the initial project, The ABC Connection will also develop new imagery for Choice Hotels Europe, including a series of 360° Virtual Tours, still images and floorplans.

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