Best Western signs with ABC

 

Best Western Hotels GB has signed all of its 300 plus GB hotels with the on-line publishing company,  ABC Connection.

 

Commenting on the three-year rolling agreement, Gavin Percy, Director of Sales for Best Western Hotels GB, said, “We were truly impressed by the level of functionality and the flexibility provided to us by ABC. The distribution secured by ABC reaches many of our key target audiences.

 

“It’s a great deal for us because we also get access to additional functionality such as on-line RFP tools and tools that generate local promotions. It’s getting more and more difficult for hotels to control their branding on the web, but one point of entry via ABC solves that as well.”

 

ABC will store all Best Western’s property content, including images and then publish to a range of Agent, Corporate and Leisure markets.

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