Best Western Hotels GB enter five year strategic partnership with ABC Connection

It was announced today that Best Western Hotels GB has extended its relationship with ABC Connection with both companies signing a five year strategic partnership.

 Les Asplen, Head of Revenue Management & Distribution at Best Western Great Britain said "over the years we have been using ABC's technology to promote our partners accommodation, meetings and conference business, we are now taking a significant step in moving this relationship forward".

 "Best Western Hotels GB hotels benefit from the substantial online marketing and distribution services provided by ABC Connection as well as now being able to access the full array of Tools & Solutions that enable our hotels to promote their business", continued Asplen.

 Sherie Starkey, Chief Commercial Officer, ABC Connection said "enabling Best Western GB properties to be easily found and selected by Travel Management Companies, Hotels Booking Agents and Event Organisers has been hugely successful and now these hotels will be able to manage all their content and online proposals to these organisations as well as their clients, via the 1000's of client-facing portals that TMCs, HBAs and Event Organisers are creating".

 For more information email : sherie@abcconnection.com

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