Accor Hotels signs with ABC Connection

Accor UK has signed all of its UK Sofitel, Novotel and Mercure hotels plus the Ibis London Earl’s Court hotel with the on-line publishing company, The ABC Connection.

Frederic Fontaine, Head of Global and National Sales - Accor UK Hotels, commenting on the agreement said:

 “ABC is providing a great tool to develop our online sales and marketing activity to key target markets. The ABC Connection has impressed us with their simple and efficient online distribution of hotel and venue content to booking agents, corporations and leisure sites.”

“The team at ABC have worked closely with us to load our hotel and meeting room information. ABC Connection now has a comprehensive source of online information for the UK Sofitel, Novotel, Mercure and Ibis London Earls Court hotels.  The relevant Accor brands in the UK have been launched across ABC’s online network.”

“The ABC Connection will be able to access all of UK Accor Hotels marketing data and images, publishing this to a wide range of booking agents, corporate sites and leisure markets”, said Fontaine.

Martin Coleman, ABC Connection’s Chairman and Publisher commented “Accor are now seeing the benefits for their leisure business as well the accommodation and meetings products across each Brand.

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