ABC Connection facilitates HBAA initiative to help kick start empty inventories

It's not just distressed travellers across the globe who are feeling the effects of Iceland’s volcanic fallout. 

Hotels and venues have been seeing the impact with events scaled back, postponed and cancelled.  As a consequence, hotel booking agencies are increasingly being asked to seek local alternative venues at short notice by their clients who are keen to get their business back to a structured working pace.  

As flights return to normal, the HBAA is aiming to kick start the European events economy by delivering a daily distressed inventory of hotels and venues with space and availability.  The Daily Fallout Rates (DFR) will enable over one thousand HBAA partner hotel and venue companies to expedite distribution through its member agency network. 

Compilation and communication of the ‘Daily Fallout Rates’ will be managed by the HBAA’s strategic partner, online publisher ABC Connection, via its Promotion Generator tool used by the Association’s members and partners. 

Peter Ducker, HBAA executive director said, "We have seen various events cancel, including the keynote HEDNA conference in Prague, which has left spare inventory in many traditional conference destinations due to travellers not being able to get there.  Despite the airports reopening the disruption for hotels will continue until after a full return to normality and traveller confidence is restored.  Our partner hotels and venues are looking for immediate support, hence we are issuing ‘Daily Fallout Rates’ for agents and their clients to benefit from”. 

Brian Farrugia, ABC Connection’s CEO, said, “This initiative from the HBAA is a very positive move in the current climate and we are delighted to support them.” 

About the HBAA

The Hotel Booking Agents Association (HBAA) was formed in 1997 and now consists of more than 77 Members and 190 Partners.  The association has an annual buying power in excess of £4.7bn.  Members agents are specialists in making hotel accommodation, conference and event reservations as their core business. Partners are comprised of the leading hotel chains, training centres and independent hotels and venues.

www.abc.venue-guides.net

 

www.abc.hotel-guides.net

 


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