Regus is the world's largest provider of outsourced offices with more than 750 business centres in some 350 cities across 60 countries, including over 90 prime locations across the UK.

Regus UK were seeking to provide meetings space to a broader distribution base and needed to increase the online marketing and distribution of their new Meeting Rooms product. Regus appointed ABC Connection in 2004 to present, manage and distribute its meeting room information to key agency and corporate markets via ABC-owned channels. Their key objectives were:

Ø  To increase the visibility of Regus Meeting Rooms to the booking agent, corporate and SME markets

Ø  To deliver sales and marketing tools for each Regus centre to develop its own local business more effectively

Ø  To gain competitive advantage and improved market intelligence

ABC Connection consolidated data from over 100 Regus UK locations, configuring location and facility information such as room capacities, facilities, images and marketing text. This content was distributed on Regus’ behalf through distribution channels for which ABC Connection provides venue content – including the Hotel Booking Agents Association and the Institute of Travel Management – and via customised and branded Venue Guides for major Regus clients developed by ABC Connection.

Simon Hunt, Business Development Director, Meetings Rooms & Virtual Offices commented on the achievements:

“Regus is delighted with the results achieved by working in partnership with ABC Connection. We needed the broadest online distribution for our Meeting Room business and wanted far more than just another directory. We talked to a number of companies before making a decision. ABC listened to our business needs and offered tailored solutions. The high quality and cost-effectiveness of the ABC product was far superior to anything else on the market."

"Regus has been working with ABC now for over 4 years and I have been particularly impressed with the scope and flexibility of the ABC system, the development expertise in meeting our requirements, and the professionalism of their staff in helping us achieve our business objectives. Meeting Rooms has been a strong performer for our UK business and ABC has helped us to deliver a solid set of financial results."

Built around the home of the Chelsea Football Club is a multi-faceted business, leisure and entertainment complex. The Hotel at Chelsea offers 273 four star bedrooms and 21 conference and banqueting suites. Chelsea is much more than just a football club. 

Chelsea Football Club appointed ABC Connection in 2005 to improve the presentation of its meeting, conference and accommodation services to key agency and corporate markets via ABC’s online distribution network.

Their key objectives were:

Ø  To increase the awareness and visibility of Chelsea Football Club as a perfect venue for meetings and conferences in central London

Ø  To provide detailed information about the superb facilities available at Chelsea Football Club to key target markets such as agency members of the Hotel Booking Agents Association and corporate members of the Institute of Travel Managers

Ø  To maintain corporate branding and presentation in the way the information is displayed across ABC’s online distribution network

ABC Connection created two customised Hotel and Venue Guides for Chelsea Football Club and The Hotel at Chelsea. ABC’s online data warehouse provides staff at Chelsea FC with real-time access to update any of the information and images displayed in the Hotel and Venue Guides, whenever required. All of this information, including directions maps and floor plans, is distributed online to ABC’s network of agency, corporate and leisure clients.

Theryn Mulinder, Account Manager at Chelsea Football Club has been impressed:

 “We have been very pleased with the results achieved in working with ABC Connection. We wanted to improve the online presentation of our meetings and conference facilities at Chelsea Football Club, as well as providing more detailed information about our services to prospective hotel and venue clients.  The online guides provided by ABC Connection have helped increase the awareness of both the Club and the Hotel with our key agency and corporate markets.”

Edinburgh First is the Commercial Division of the University of Edinburgh's Accommodation Services. They offer visitors a range of services including superbly situated accommodation and conference facilities which are ideal for business, groups, individuals and families. All this is in one of the UK's most visually stunning cities.

Edinburgh First appointed ABC Connection in April 2008 to enhance their presentation of its meeting, conference and accommodation services to key agency, corporate and leisure markets via ABC’s online distribution network. Their key objectives were:

Ø  To increase the awareness and visibility of Edinburgh First as the perfect choice for accommodation, meetings and conferences

Ø  To provide detailed information about the facilities and special offers available at Edinburgh First to target markets

Ø  To maintain consistent corporate branding and presentation across ABC’s online distribution network

On signing with ABC Connection, staff at Edinburgh First were able to quickly and easily load their information and images directly into the system. ABC’s online data warehouse provides them with real-time access to update any of the information and images displayed in their venue guide, whenever required. All of this information, including directions maps and floor plans, is distributed to ABC’s rapidly growing network of agency, corporate and leisure clients.

Gordon Dow, Sales Executive at Edinburgh First commented:

 “We have been very pleased with the results achieved in working with ABC Connection. Within the first few months the new business generated justified the marketing investment and we have continued to benefit throughout the year. ABC Connection has helped us to improve the online presentation of our accommodation, meetings and conference facilities to prospective clients using ABC’s data and solutions to help find appropriate venues. In particular, we have benefited from the increased visibility for our services with many of the leading booking agents and their corporate and government clients.”

“We have been impressed with ABC Connection from the outset. When you combine the power of low cost online distribution with the promotional and e-mail marketing tools available with ABC, it really is a very effective sales and marketing system. Of particular interest to Sundial was the ability to use the ABC system to improve the content of our own website.”

Joanna Chudley, Sales & Marketing Director

“We have been very pleased with the results achieved in working with ABC Connection. We wanted to improve the online presentation of our meetings and conference facilities at Chelsea Football Club, as well as providing more detailed information about our services to prospective hotel and venue clients.  The online guides provided by ABC Connection have helped increase the awareness of both the Club and the Hotel with our key agency and corporate markets.”

Theryn Mulinder, Account Manager at Chelsea Football Club

"Regus is delighted with the ABC partnership. We talked to a number of companies before making a decision but the high quality and cost-effectiveness of the ABC product was far superior to anything else on the market."

''The scope and flexibility of the ABC Meetings system, the Meetings RfM process and the Local Marketing Tools provided by ABC is going to help us control our costs and plan our business more effectively."

"Of special interest to Regus was their own online Venue Guide which will be provided as a branded portal to the main Regus website"

Simon Hunt, Business Development Director, Regus

“We have been very pleased with the results achieved in working with ABC Connection. Within the first few months the new business generated justified the marketing investment and we have continued to benefit throughout the year. ABC Connection has helped us to improve the online presentation of our accommodation, meetings and conference facilities to prospective clients using ABC’s data and solutions to help find appropriate venues. In particular, we have benefited from the increased visibility for our services with many of the leading booking agents and their corporate and government clients.”

Gordon Dow, Sales Executive at Edinburgh First

“We service a solid market in the commercial and not-for-profit sectors however there are a great number of organisations tied in to supplier partnerships with venue finding agencies.  We are looking to reach those agencies with ABC Connection and thus increase sales. The beauty is that we can manipulate the content of our online material with complete ease. The Cathedral can now proudly show off the polished oak and Portland stone of its airy conference spaces through online photos which can all be updated with the click of a mouse.  Similarly, maps, floor-plans of the five conference rooms and marquee space, policy documents, special offers and brochure print facilities can all be easily added by ourselves at any time.”

Rose Harding, Business development manager for Southwark Cathedral