Use the navigation buttons below to see hotels and venues in your locality that are already enjoying the benefits of ABC Connection…

And talking of benefits, just click the 'benefits' tab in this section for a comprehensive list of how to increase your business.

Take a few moments to review the case studies and what hotels and venues say.

Finally, register your hotel by clicking 'Sign up'

Who we work with locally

Distribution to Travel Management Companies

  • Benefit from the powerful marketing normally enjoyed by a hotel group with immediate access to international TMCs such as Expotel and Carlson Wagonlit using ABC's systems and technology. ABC is the simple, cost-effective method of presenting all of a hotel's accommodation, meeting space and on-site facilities to this high volume audience.
  • Once they add and improve their information, many hotels are seeing a 100% to 200% increase in their business from the TMC market.

Distribution to Hotel Booking Agents

  • Immediate, cost-effective access to major international Hotel Booking Agents for accommodation, conference and meetings information.
  • ABC is the exclusive data provider to the Hotel Booking Agents Association (HBAA).
  • Creates a far greater opportunity for gaining accommodation and meetings business and expanding market presence without increasing sales resources.

Distribution to the Corporate Travel Market

  • Immediate access to the Institute of Travel Management (ITM) and its Buyers Members who use ABC technology for accommodation, conference and meetings information.
  • Direct access to Agency Corporate clients through user defined portals and the ability to reach 1000s of Corporate Meeting Planners and Accommodation Buyers with a relevant high quality proposition.

Access to non-commissionable leisure distribution

  • An easy-to-implement leisure programme that delivers high margin tactical leisure business via immediate access to a variety of leisure web sites such as Great Ormond Street Hospital and Laterlife...

Simple, easy-to-use system

  • The Problem Most hotel groups have lost control of their brand. Agency staff and corporate clients are confronted with information and images that are out-of-date and do not reflect the current brand quality of a hotel group - ABC Connection offers an instant solution...
  • The Total Solution Consistent data and imagery delivered to the external market through a single system so that group wide changes can be effected immediately. In addition standard documents available in a central location for provision to booking agents, TMCs and corporate clients.

Promotion Generator

  • Offers both the broad and tactical distribution of accommodation, conference and meetings special offers at no additional cost.
  • Allows special offers to be targeted to agency and corporate clients at the point of sale.

Pendley Manor — INDEPENDENT HOTEL CHAIN PENDLEY MANOR WINNING NEW BUSINESS WITH THE ABC CONNECTION

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Pendley Manor Taking Advantage Of Move To Online Bookings With Easy To Use System That Has Radically Reduced Administration

London, Independent hoteliers Pendley Manor has seen a marked increase in bookings and a reduction in admin overload following a decision to signup with The ABC Connection's unique e-marketing service for the leisure industry, The Request For Meetings System.

 

"Our business has seen a very positive benefit from working with ABC Connection," says Pendley Manor's Director of Sales Claire Lee. "We feel we are much more in control of this process and are concentrating on what we do best – being open, flexible and listening to our client's needs – instead of keying in information all the time."

 

Pendley Manor has two properties in Tring, Hertfordshire, and has been a successful independent since its formation in 1989. Its business centres on corporate bookings in the week and weddings at weekends, with its success centring on openness to client needs.

 

But when clients started demanding to work with Pendley in an increasingly online fashion, the group struggled initially, she admits. "We had to go from nearly 100% phone work to almost the opposite in terms of using the Internet. We were having to load and reload information about us over and over again, and it was a lot of extra work for us."

 

But things have changed since Pendley started working with The ABC Connection. Via a partnership with independent hotel reservations, business travel and event management agency Expotel, which is a key platform for ABC's market-leading The Request For Meetings application, that admin burden has been slashed to almost nothing.

 

"We needed an easy to use, cost-effective way to get broad visibility for our accommodation and conference facilities to a wide range of agencies and their corporate clients on the Web – and that's what we have got," says Lee. Pendley has been using the system since December 2007 and intends to keep it, she adds: "We have been impressed with ABC's easy to use and cost-effective system which allows us to update the information, images and special offers at any time, and we look forward to the continued expansion of its online distribution network."

 

Commenting on the significance of Pendley's experience, The ABC Connection's Keith Fletcher,

Head of Account Management, notes: "At a time when economic challenges are affecting many hotels and venues, Pendley is growing its meetings, conference, event and accommodation

business. By marketing its excellent  facilities using high quality online information and images, this independent hotel group is able to clearly differentiate itself from other hotels and venues in the area.

 

"With immediate distribution of special offers, it can also deliver tactical promotions to a wide range of booking agents, travel management companies, corporate travel managers and leisure travellers," he adds.

Fredrick's Hotel — Frederick's increase conference business working with ABC Connection

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Dedicated to the very highest standards of hospitality, Fredrick’s is one of those rare and delightful discoveries; a truly luxurious, privately owned hotel where the welcome is warm and personal, and the service is second to none.

  

 

 

Fredrick’s chose to work with The ABC Connection in early 2005 to improve the online marketing of their hotel, restaurant, spa and meetings facilities. As an independent hotel with limited sales & marketing resources, Kaye Gough, Sales & Marketing Manager at Fredrick’s, immediately saw the potential of using ABC to help penetrate the agency, corporate and leisure markets using low cost online distribution and marketing tools.

 

Kaye loaded the data herself into the ABC property editor and found it a quick and easy system to use. The online help answered the majority of her questions and her ABC account manager was available to make sure she presented her hotel, restaurant, spa and meeting room information to best effect.

 

It is still early days, but Fredrick’s has already started to experience many of the benefits of working with ABC. Kaye’s experiences so far are very encouraging:

 

 “In our short time working with ABC, we are already starting to see the results of distributing our information online to our key target markets. Using the low cost and easy to use tools provided by ABC, we are starting to access new markets and increase our hotel and conference business. The people at ABC are a pleasure to work with; they understand my business, listen carefully to my needs and work closely with me to help achieve my objectives.”

 

The Belfry — high quality, cost-effective solution

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"Working with ABC Connection provides us with a cost-effective online solution to distribute our hotel and venue information, together with high quality imagery, to many of our major agents and their clients. The ability to add offers and promotions at any time provides us with a very powerful sales and marketing tool. With agents such as Expotel now using ABC for online meeting and conference requests, while many others take the data directly into their own systems, we are already seeing a very good return on our investment."

Gaynor England, National Agency Account Manager

Pendley Manor — winning new business

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"Our business has seen a very positive benefit from working with ABC Connection. We feel we are much more in control of this process and are concentrating on what we do best – being open, flexible and listening to our client's needs – instead of keying in information all the time.

"We needed an easy to use, cost-effective way to get broad visibility for our accommodation and conference facilities to a wide range of agencies and their corporate clients on the Web – and that's what we have got. Pendley Manor has been using the system since December 2007 and we have been impressed with ABC's easy to use and cost-effective system which allows us to update the information, images and special offers at any time, and we look forward to the continued expansion of its online distribution network."

Claire Lee, Director of Sales

Fredrick's — low cost online marketing

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“In our short time working with ABC, we are already starting to see the results of distributing our information online to our key target markets. Using the low cost and easy to use tools provided by ABC, we are starting to access new markets and increase our hotel and conference business. The people at ABC are a pleasure to work with; they understand my business, listen carefully to my needs and work closely with me to help achieve my objectives.”

Kaye Gough, Sales & Marketing Manager